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Our Team

Belinda Flaherty (Founder & Head Coach)

Chris Dymalovski (Property Specialist & Tech Geek)

Samantha Jones (Mission Control)

Over 13+ Years experience Coaching Everyday Australians on Financial Freedom through Property 

(Excitement Engineer) 

More on Belinda

Samantha Jones (Mission Control)

Chris Dymalovski (Property Specialist & Tech Geek)

Samantha Jones (Mission Control)

The back bone who organises everything .

(Jack of All trades) 

More on Sam

Chris Dymalovski (Property Specialist & Tech Geek)

Chris Dymalovski (Property Specialist & Tech Geek)

Chris Dymalovski (Property Specialist & Tech Geek)

Over 25 years experience as a Builder and Developer 

( a bit of a nerd )

More on chris

Who is Belinda Flaherty?

Founder & Head Property Coach


  "I have a strong belief that financial freedom should be accessible to                     everyone—not just the wealthy"  


Belinda has over 13+ Years experience Coaching Everyday Australians on Financial Freedom through Property she truly is Excitement Engineer


Belinda Career over the past two decades has included high-performance sales, coaching, and strategy.

Her true passion lies in empowering everyday Australians to build long-term wealth and security through property.


As a Property Strategist and Coach for the past 13 years, she's guided hundreds of individuals and families to confidently take action and invest wisely—many of whom have gone on to purchase multiple properties and refer others because of the care, transparency, and trust I deliver.


Her career began in National sales and events, where she led multi-state teams, worked with CEOs, and mastered relationship marketing. 

This foundation sharpened her ability to connect, educate, and convert—in both B2B and B2C settings. 


Since pivoting into property, Belinda has embraced a mission-driven approach: to be not just a sales consultant, but a mentor and partner in my clients' financial journey.


Over her Property Coaching Career, she has successfully led membership growth, delivered national investor webinars, and worked closely with brokers, builders, and developers across Australia. 


Specialising in translating complex property economics into everyday language, using tools like cash flow spreadsheets, market insights, and tailored investment plans. 

She thrives in environments where I can bring energy, education, and empathy to every conversation.


Big strengths include: 

  • A proven track record in property growth, referrals, trust and loyalty
  • Outstanding communication and coaching skills across all levels
  • Deep knowledge of property, strategy and investor psychology
  • A work ethic grounded in integrity, fairness, and results
  • I have a strong belief that financial freedom should be accessible to everyone—not just the wealthy


If you're looking for a property professional who leads with HEART, mentors with PURPOSE, and delivers with EXCELLENCE—I’d love to connect.


On a Personal Level: 


  • Passionate about the ocean and outdoors: swimming (pool, open water, jetty-to-jetty), spearfishing, freediving, scuba diving worldwide
  • Health & wellness enthusiast: enjoys ice baths and fitness challenges
  • Loves cooking for friends and family
  • Strong involvement in charity work: Variety Club, Kicking for Kids, Canteen Australia, Make-A-Wish Foundation
  • Animal lover: volunteers at Melbourne dog shelters, supporting adoption days



Who is Samantha Jones?

Mission Control


Sam is the backbone of our business — the one who keeps everything running smoothly behind the scenes. 

With a strong corporate background in administration, she has since expanded her expertise into digital marketing, email campaigns, market analysis, and data insights.

For our team & working side by side with Belinda, Sam is often the go-to for social media and marketing support.

When it comes to admin Client questions, Appointment changes, Property enquires , she’s the person to speak to. 

She truly is our Mission Control, ensuring that both our team and our clients are always supported and on track.



On a Personal Level: 


  • Passionate about food and wine — especially Pinot Noir from the Yarra Valley her favourite region
  • First met Belinda over 16 years ago at a Toyota work function dinner
  • Bonded over hours of conversation about marketing fundamentals
  • Later joined Belinda’s marketing company in the motor marine industry
  • Friendship grew from colleagues to an amazing personal connection
  • Loves talking food and wine — you’ll likely become her new best friend if you do! 

Who is Chris Dymalovski?

Builder/Developer - Property Specilaist & Tech Geek


Dedicated and results-oriented professional with over 25+ years experience in the property development, building and construction industry. A builder and developer in his own rite!


Proven practical and technical experience/expertise in the property construction/development cycle, with first home buyer,  high-end custom home, medium-density and apartment block developments, complemented by a strong background in engineering and project management. 


Adept at guiding clients through the property acquisition and construction process, leveraging keen market insights and negotiation skills. 


Committed to empowering individuals to achieve their property goals through tailored coaching strategies, ensuring a thorough understanding of market dynamics and investment opportunities.

 

Passionate about fostering sustainable practices and maintaining high industry standards in construction and property development.


On a Personal Level: 

  • Sailing enthusiast with 25+ years’ experience
  • Competed in multiple Sydney to Hobart yacht races
  • Big supporter of women’s basketball (through daughter’s involvement)
  • Passionate about food and wine
  • Talented cook — known for homemade pasta/ravoli and signature caramel crème brûlée & Apple Tartin 

Excitment Engineer Pty Ltd T/As Be Direct

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